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It is essential to note that CitationFlow focuses on the quantity and authority of incoming links rather than their relevance or topicality. While the number of links plays a role in boosting a website's CitationFlow score, the quality and trustworthiness of those links are equally important. Majestic addresses this concern with another metric called TrustFlow, which assesses the reliability and quality of the links. The combination of CitationFlow and TrustFlow provides a comprehensive assessment of a website's link health. By analyzing the balance between the two metrics, marketers can identify potential issues such as an imbalance in link quality or an over-reliance on low-quality links. This knowledge helps them make informed decisions when it comes to link building and SEO strategies.

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